The 2017 Hyundai Ioniq Electric may have the last laugh on rivals such as the Chevy Bolt and Tesla Model 3, despite the fact that it doesn’t offer up the 200 driving range. What it does offer up is the unlimited subscription based service instead.
The 2017 Hyundai Ioniq Electric is one of three vehicles that are going on sale, with the other two being a hybrid and plug-in hybrid. When it does arrive on the market it will be facing the challenge that all other carmakers have, trying to market electric vehicles to the sceptical public.
Hyundai have an ace up their sleeve however as they are launching promotions that are somewhat unorthodox to consumers in California. Both of the promotions are going to allow those in the LA area to drive the vehicle without having gone through the typical purchase process.
One promotion is setup with WaiveCar and this means that 150 units of the Hyundai Ioniq Electric will be available under the car-sharing service in LA and another 250 cars should be offered in more cities by the end of the year. This means consumers get two hour free rides and they can drive for $5.99 per hour after that. Of course the cars you drive do come as billboards on wheels with advertising.
If you want to drive the Hyundai Ioniq Electric for longer there is also the Ioniq Unlimited subscription service, which is going to be launched in California next year. While this is similar to leasing, it comes with numerous ownership costs wrapped into a single payment each month. The amount covers unlimited mileage, charging, maintenance and replacement costs for any wear items.
The subscription is over 24 or 36 months and the whole transaction may be completed at the dealership. Hyundai said that the paperwork in no-hassle and minimal.
So would you be interested in the subscription service that is offered with the Hyundai Ioniq Electric or would you drive it around with ads blazing away on it?