The 2017 Hyundai Elantra offers a lot compared to the Honda Civic and this means that it may be applicable for winning the title of being the most popular sedan of the year. However what is going to win over the buyers isn’t the superb figures on paper or the technology that comes with the vehicle.
Hyundai are working with Amazon Prime to promote the Hyundai Elantra in the same way that the Chevrolet Volt was promoted.
The Volt didn’t enjoy the promotion though as it didn’t get any money from the advertising and marketing of GM. The car maker did find a way of bringing in prospective buyers though.
The vehicle could be taken to the prospective buyer and they could test it out with an expert sat at the side of them, to answer queries.
This led to the sales of more than 12,000 units of the PHEV this year along. Hyundai cottoned on to this and they are working with Amazon Prime on Prime Now Drive Now and it allows people to order a test drive using the Amazon Prime delivery.
This means that an expert brings the Hyundai Elantra to your doorstep and then takes you out on a test drive. At the moment this is only available in LA and Orange County on the weekends between 9am and 7pm. Perhaps in time it will be made available in more locations.