Even with the release of the upcoming HTC One M10. What you are seeing above is not how it officially looks like, but rather just a concept that we think is our best indication yet.
HTC may not be holding an impressive track record over the past few years, and it seems that they aren’t really concerning much about it too. It probably doesn’t even want to compete in the Android league; taking it one step at a time with its chilled, laid-back attitude. That can be proved from the release of the HTC One M9 that wasn’t what the company had hoped it would be, so eventually, the CEO couldn’t care less.
If the upcoming HTC One M10 isn’t going to be a hot-seller, the company wouldn’t move a budge as they’ve got other plans than to weep about. They’ve reportedly been continuously working on mid-level smartphones and even virtual reality devices like the HTC Vive to drive sales.
Now, if they aren’t aiming big for this year, then the current strategy being utilized isn’t all so bad.