You wouldn’t think that sales declines could be a positive thing; however the decline in current YTD sales of the 2016 Jeep Wrangler happens to be just that. The reason is that consumers are holding off going for the 2016 version as the 2017 and the next generation 2018 models are coming our way.
Along with sales of the Jeep Wrangler declining, Jeep is faced with sales being down by 3% in September when you compare sales to those one year ago. However sales of the Jeep Grand Cherokee rose by 18% in September in comparison to the year before and the Jeep Patriot sales were up by 33% compared to the previous year.
Sales of the Jeep Wrangler for the current month came in at 14, 255 compared to 17, 486 the year before, which is a drop of 18%. The YTD sales were 148, 627 compared to 157, 255 the previous year, which is a drop of 5%.
It is thought that Jeep isn’t worried about the drop in sales of the Jeep Wrangler as they are putting it down to the imminent arrival of the 2017 version and the upcoming next generation.